SOCIALIZATION OF BRAND RIGHTS LAW IN THE HOUSEHOLD INDUSTRY AT THE PULO PADANG DISTRICT OFFICE

Abstract

The economic development of each village is indispensable to improve people's welfare. Business actors have an important role to improve the economy of a village. It is known that Sidodadi village PNK. It is a village located in the sub-district of North Rantau. Having significant potential in increasing the economic value of the community in Sidodadi PNK village, the service was carried out in the village of Pulo Padang sub-district which aimed to provide education about making logos (brands) and packaging to brown sugar business owners made from palm sap. Based on the results of observations carried out while carrying out community service, it was found that brown sugar business actors made from palm oil sap did not have a logo (brand) and packaging was not maximized as it should be. The methods carried out are observation, interviews, problem identification and training in brand creation. The end result of this dedication is the creation of a logo (brand) and brown sugar packaging.

Keywords:

Brand rights, umkm, palm sugar, home industry