UTILIZATION OF MARKET PLACE APPLICATION TO IMPROVE ENTREPRENEURSHIP OF UD. RENA

Abstract

The purpose of this entrepreneurship report is to find out marketing techniques/mechanisms, online marketing strategies and things that become obstacles and solutions in increasing sales results at the UD. RENA Store in Dusun Pulau Intan, Rankan District in increasing sales. The results of the report show that the product strategy, price strategy, promotion strategy, place strategy, physical evidence strategy and process strategy and service quality are carried out optimally by the UD. RENA Store so that sales results can increase.

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